Actuent offers cost effective static, Ecommerce, CMS and custom web design. Vancouver is our home base for website design and for over 10 years we have been providing web hosting and web design.
Web design is based on SEO (Search Engine Optimization), conversion optimization and customer demographics. It doesn’t matter if you are in New York or Vancouver; these are the three main foundation factors that dictate web design. Actuent also incorporates numerous technical components, features and other design basics in web design.
SEO and Web Design
Web design relies on SEO methods and architecture to ensure the design is search engine friendly. Search engines use algorithms to analyze a website. A website that is properly optimized and designed allows the algorithms to analyze your site properly and validate the content of your website. In turn the search engines use the algorithm results to reward or penalize your website, especially if the site has faulty web design.
Navigation and speed is critical to web design. A potential customer needs to be able to find information effortlessly, which is the reason SEO architecture is so important with web design. A site must load quickly or users move on to another website. It is the same when a user can’t navigate through a site with ease because of poor web design.
Customer Demographics and Web Design
Customer demographics dictate the look a website will have and the web design. Every industry market has preferred types of customers who are defined by their demographics. The demographics tell the designer what features and look needs to be accomplished in the web design.
Web design for a site that is targeting females between 18 to 24 years old, is completely different than a website targeting males 48 to 54 years old. While there are similarities it is obvious that the website look, feel, graphics and features for each demographic requires a different web design.
Conversion Optimization and Web Design
Web design uses conversion optimization to build a better mousetrap or website that generates high lead-sales conversion rates. Getting traffic to a site is easy but converting that traffic to leads or sales is the hard part. Professional web design should prompt a potential customer subconsciously through the sales process. Unfortunately, most designers are completely oblivious to using conversion optimization in their web design.
These are the three main components of web design. Every customer and industry market differs and we can help you come up with the right strategy to increase your sales. Contact us today or if you already have a website request our free consultation on wed design.